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故事蓝图
Alex Riley explores the world of the technology superbrands - how they get us to buy their stuff, trust them and even idolise them. He meets the supergeeks who are inventing the future and finds out how some of the most powerful companies in the world really make their billions.
E1 technology
Alex takes a closer look at some of the most powerful technology brands in the world - including Apple, Microsoft, Sony, Nokia, Facebook, and Google - how have they become so central to our lives and how do they plan to stay ahead of the game? He finds out why Microsoft now have to spend billions of dollars every year on development to score a hit product and why games console companies are willing to lose billions to get their product in your living room. He discovers how technology format wars are being determined with the help of the porn industry and how Apple has literally become a new religion.
E2 fashion
Fashion novice Alex Riley dives into the world of clothing superbrands to find out how these billion dollar global organisations have invaded our wardrobes and our minds. When he discovers that designer handbags are so desirable that some women will pay 100 pounds a month just to rent one, he's determined to have their heads examined to find out why.
E3 food
Alex Riley is on the trail of the global food and drink giants. What's so special about them? How have they penetrated our brains so we recognise them like members of our own families? Alex travels the globe to find where they've come from and how they make us keep on buying them.
观众心声
这部笑到停不下来，梗的密集程度让人佩服，纯粹的快乐体验。
那个新演员的表现真的让人眼前一亮，完全不像新人。他的表演自然流畅，角色的各种情绪转换得毫不费力，和老戏骨对戏的时候也完全没有被压住。这种天生的镜头感和表演天赋是非常罕见的。期待他后续的作品，感觉会是一颗冉冉升起的新星。导演选人的眼光也非常毒辣，能找到这样有潜力的新人来演这么重要的角色。
属于慢热型作品，前面有些平淡，熬过开篇后越来越精彩。
《超级品牌的秘密》最值得夸的是“整体感”，音乐、画面、表演、剪辑都在同一频道，没有各自为政。
可能是期待值被拉得太高了，看完之后感觉有些落差。不是不好看，而是没有达到我预期中的那种震撼程度。本片在画面和音效方面的表现确实是顶级的，但剧情的深度和人物的复杂性并没有给我带来太多惊喜。可能是类似的题材看得太多了，所以对情节的走向也有了一定的预判。不过如果你是第一次接触这种类型的作品，观感可能会比我要好很多。
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